23/01/2024

How will OPENTUNITY solutions reach users and become viable business models?

In OPENTUNITY, we are not just building a network of innovations to open up the electricity ecosystem to various stakeholders, but also to provide a genuine opportunity for real decarbonization. Our specific goal at OPENTUNITY is to ensure that our innovations reach the intended actors and effectively enter the market.

By providing social science and economic expertise, the JOANNEUM RESEARCH LIFE team has a special role in OPENTUNITY. They ensure that the solutions developed in OPENTUNITY find their way to users and become part of viable business models. Currently, they are developing an integrated research strategy that enables collecting close user feedback for the technological features to be tested at the demo sites in Greece, Slovenia, Spain, and Switzerland.

The feedback tool will provide a low-threshold opportunity for users to provide feedback on their experience and enable them to submit concrete ideas for improvement.

In parallel, preliminary business models and value chains for each OPENTUNITY demo site have been created. They will be further detailed and quantified as the project moves along. Stay tuned!